Fashion shows are incredible showcases of Fashion Designers’ artworks or what a fashion house/brand is quite capable of. They are the best methods of advertising different pieces made by designers and a form of inspiring art.

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For one thing, fashion shows regardless of location know how to pull an audience, especially audiences who are art lovers and would love to look at models walking the runway showcasing their creative outfits.

The whole point of fashion shows is for designers to demonstrate their skills and make a series of advertisements. No doubt they have fun, but it takes a great deal of time and effort to put up a successful fashion show. 

Once or twice (except you know the importance of fashion shows) you must have wondered why runaway fashion is so weird. Well, runaway fashion is so weird because they show complete pieces or ideas of a designer. 

This means that most exorbitant runway dresses are necessary not a normal outfit you can wear to work or any formal occasion. They are simply a collection of outfits or creative material to tell a story, depict weather, and many more since fashion is a form of expression. 

Now we know what fashion shows are, what the importance of fashion shows and what role does it play in the fashion industry. 

Importance of fashion shows

Advertising 

A fashion show is a free marketing tool employed by designers and brands to showcase their collections. A fashion show is more of cheap advertising and reaches its target audiences directly. 

Creativity.

if you’ve attended a fashion show before you would marvel at the creativity of fashion designers and how they put up pieces together to make a good outfit that would be loved by many. 

Fashion shows help designers discover their creative sides and signature and they experiment with materials to create bizarre and fascinating styles.

Partnership and networking

A fashion show attracts lots of publicity and creates a possible partnership between fashion designers.

Sometimes after a runway show, these items are usually auctioned and lots of money is realized from bidding. Sometimes these bids are more than the real prices of the said piece. 

Fashion shows are also an avenue for being a famous designer and encourage networking between designers, audiences, and other stakeholders.

Competition

A fashion show is meant to encourage competition between brands and designers.

A fashion show consists of two or more fashion stakeholders such as brands, designers, photographers, models, etc. The bigger the fashion show is, the more competitive it is.

These are the importance of fashion shows, note that a beauty contest is entirely different from a fashion show.

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